There are many different ways to design a racecard, and the following are just a few of the more unique ideas.
1. The Favourite
Instead of listing a horse’s past form or name on a racecard, simply write the word “favorite”. It requires no explanation and means nothing to those who don’t know racing. Making them ask for an explanation is great as it prompts discussion around the track as well as educates new punters on some of the basics of betting. You can even go one step further and print it in Comic Sans, just to ensure that only the most discerning punters place multiple bets on your favorite! This concept has been used before by Racing Victoria with a few subtle changes. Their ‘Frogger’ idea was designed by creative agency TBWA Melbourne and printed on all Victorian racecards for a few months last year.
2. The National Anthems
Print the anthems of each country represented in the race on the card. This is a great way to get people interested in the different runners and their stories, as well as to show off your general knowledge!
3. The Art Card
Design a racecard that looks like an art print. Use high-quality paper, intricate details, and beautiful fonts to make it look like something you would want to hang on your wall.
4. The Joke Card
Create a race card with jokes about horses, jockeys, and punters. This can be a great way to lighten up the mood around the track and make things more fun for everyone involved. Just make sure that all of your jokes are appropriate!
5. The Pop-up Card
Make your race card into a pop-up card! This is a great way to add some extra excitement to the event and to make sure that everyone takes notice of your race card.
6. The 3D Card
Design a racecard that pops out at the viewer. This can be done by making it into a 3D shape or by adding some interesting details that make it look like it’s jumping off the page.
7. The Puzzle Card
Create a racecard that is made up of smaller cards that need to be put together in order to form the full picture. This can be a great way to test people’s knowledge of the different runners and their stats.
8. The Trivia Card
Print a racecard that is made up of trivia questions about horses, jockeys, trainers, and the industry as a whole. This is a great way to have everyone involved in the event learn some interesting facts that they can use later for bragging rights!
9. The Quiz Card
Much like a trivia card, a quiz card features questions for people to answer. However, there are no right or wrong answers – instead, it’s all about how many you can get right in a row. This is a great way to keep people interested and test their memory throughout the day.
10. The Celebrity Card
Invite local celebrities out to the races and ask them to design your racecards based on a certain theme. This will be a great chance for them to have fun at the races and you’ll get a very unique racecard out of it!